Marketing of the Arts​

In this project, I study the role that advanced technology can play in the question of provenance in marketing and pricing of the arts. My research questions are:

  1. How can recording the ownership history of the arts on blockchain affect/mitigate issues of provenance, fraud, and valuation (pricing) in the arts markets?

  2. To what extent can recording the ownership on blockchain eventually shift the arts market away from the current state of [artificial] scarcity and exclusivity towards a more collaborative state of affairs grounded on dissemination and sharing?

  3. Is there a framework to study the impact of blockchain technology on marketing of the arts and cultural works?

Project 08