top of page


How social media affects the market


Mostafa Purmehdi

Social media has shaped market research and marketing tactics. Marketers are using these platforms to reach a bigger audience. Influencers help sell products and services, but there's more to it than that.

(This article is inspired by questions we asked ChatGPT)

In the age of social media, people are constantly exposed to advertisements. The digital landscape has become saturated with brands and businesses. However, companies that are successful in reaching customers through social media have a competitive advantage over others by making highly targeted campaigns that resonate with target consumers’ needs and desires.

Social media has changed the way we consume and share information. Consumers are increasingly turning to social media for product recommendations, to research new products, and to find out what their friends are doing. Social platforms such as Instagram and Twitter have become major marketing tools for digital advertisers. They also can be used to target individual consumers based on their interests and demographics for digital campaigns. Getting caught up in the nonstop flurry of updates from your favorite brands can be overwhelming—so much so that you start ignoring those updates altogether. But when you know how to use social media effectively, you can keep up with the latest trends and find new ways to engage with brands directly.

There's no denying the power of social media. Its reach and influence on consumer culture, how people interact and share information, has reached unprecedented levels. This was recently highlighted by the Nike #letmeknow campaign, which saw users sharing their own experiences on Twitter to help push the product's sales, reaching a total of 12 million people in a matter of days.

New products can be found on social media, this is how the marketer will stay ahead of their competition. Influencer marketing plays a major role in this by giving consumers an opportunity to discover and purchase new products through celebrities who usually use social media as well. Consumers spend anywhere from three to five hours everyday on their mobile devices, which includes during morning rush hour and evening dinner time

Consumers spend an average of 60 minutes per day on social media, according to the U.S. Census Bureau. In this short amount of time, brands can create strong bonds with consumers by utilizing content sharing and networking platforms for social media advertising, such as Facebook and Instagram. Using these platforms effectively is crucial when running marketing campaigns; however, it can be difficult for non-developers to develop a presence on social media sites without working with an agency. Using third-party influencer marketing platforms help companies create “in-depth” followers who engage with their brand posts when they share content about their favorite products or services.

Social media is evolving at an ever increasing rate and so is how consumers are receiving and interacting. This can be attributed to the rise in the number of brands with a dedicated social media presence, coupled with the fact that more people have smartphones than ever before, enabling them to spend more time on their phones.

Consumer research has shown that people spend a significant amount of time on social media. The average person spends over 6 hours per day on social media, but only about 2 minutes are spent reading posts. Consumers spend this much time on social media because it's enjoyable and gives them a sense of belonging.

Social media has changed the way we interact with the world and how we discover new products. Whether you are looking to promote a new product, or just want to find more people to follow on social media, we can help.

Social media effects the way we market products. It is the world’s number one platform for marketing and advertising. Social media has expanded exponentially in the past few years, which means it is able to reach more people than ever before. As a marketing tool, social media channels on different types of devices can be used to build a brand identity and increase brand loyalty. One of the most important factors affecting the way consumers engage with a product or service is whether or not they know or trust the brand, which leads to likelihood of purchase. Marketing on social media offers up opportunities to gain new customers while also providing existing customers with social proof that they are an authority in their field or category.

We have seen a major shift in the marketing arena with social media becoming a critical part of how brands market their products. Marketers are also using social media to reach consumers directly through influencers, something that has never been done before. There are two sides to every story and consumers will still turn to retailers first, but how much time is spent per day on each platform? Do you find more information about products on Instagram or Facebook?

Consumers now have a wide range of options for how they consume content. They can watch TV shows or movies, read the newspaper and magazines or listen to the radio. And, consumers also now have a variety of social channels through which they can interact with brands and businesses.

bottom of page